when we put out 'Play With The Changes' last year, it was about independence among other things, being able to make our own mistakes, own decisions and as Mr.Roy Ayers advised...owning our own masters.
having run the blueprint drum & bass label
Reinforced Records for 20 years this year(damn time flies) there's some experience we have that we often taken for granted, but is essential in this ever changing landscape called the music industry.
we've witnessed many good companies fall by the way side over the years with the likes of Goya Music Distribution, a key hub of the Broken Beat community closing down in a not very good climate for vinyl sales.
as a result there will be some who may never put out a record again as Goya was their reason to do it...seeing others making things happen is enough inspiration for some to do things they thought previously not possible, Goya made many realise their potential and it's sad to see them go...but, the soldiers will soldier on finding new outlets, be it online sales, collaboration projects...Broken Beat will never die and the spirit of Goya and all who were a part of the movement can currently be seen online at the
Coopr8 community...you have to be strong to survive in this climate and you definitely need a gameplan..."
if you dont have a plan your sinking in the sand" ©Jay Dilla...R.I.P
there's a major difference between making your music and having a label release it or doing it yourself...contrary to what a lot of people are saying at the moment with artists moving from majors and what not, there are 2 sides to the equation and it's definitely not for everyone by any means...but if your adamant, give it a go!
we've moved passed the train of thought that said you need to sell a million to survive, although we're always aiming sky high...embracing new technology and trying different things outside of the norm has always been at the heart of what we do and continues to be so.
there's a buzz online at the minute about this article by Kevin Kelly titled '1,000 True Fans'...if your in entertainment/arts it's an essential read, take from it what's valuable and make a move.
we're gonna read it in full and come up with a gameplan for something???
when we figure out what that something is we'll let you know on
MySpace,
Facebook or right here.
The long tail is famously good news for two classes of people; a few lucky aggregators, such as Amazon and Netflix, and 6 billion consumers. Of those two, I think consumers earn the greater reward from the wealth hidden in infinite niches.
But the long tail is a decidedly mixed blessing for creators. Individual artists, producers, inventors and makers are overlooked in the equation. The long tail does not raise the sales of creators much, but it does add massive competition and endless downward pressure on prices. Unless artists become a large aggregator of other artist's works, the long tail offers no path out of the quiet doldrums of minuscule sales.
Other than aim for a blockbuster hit, what can an artist do to escape the long tail?
One solution is to find 1,000 True Fans. While some artists have discovered this path without calling it that, I think it is worth trying to formalize. The gist of 1,000 True Fans can be stated simply:
A creator, such as an artist, musician, photographer, craftsperson, performer, animator, designer, videomaker, or author - in other words, anyone producing works of art - needs to acquire only 1,000 True Fans to make a living.
A True Fan is defined as someone who will purchase anything and everything you produce. They will drive 200 miles to see you sing. They will buy the super deluxe re-issued hi-res box set of your stuff even though they have the low-res version. They have a Google Alert set for your name. They bookmark the eBay page where your out-of-print editions show up. They come to your openings. They have you sign their copies. They buy the t-shirt, and the mug, and the hat. They can't wait till you issue your next work. They are true fans. read the full article
1,000 tru fans